Do you remember this meme, 80000 ke shoes hai 80000 shoe that the MC stand was talking about was actually 80000, the name of this shoe is Air Jordan February. six sneakers of Air Jordan were auctioned and do you know how much these shoes were sold for? last year in April 2023, Air Jordan An auction was conducted and these shoes were also sold for 2. 2 million dollars i. e.
about Rs. 1818Jordan had achieved growth of almost 20% even in those difficult times, had generated Nike. in, but the question arises designs of these shoes are also quite innovative, but are price of a pair of shoes reaches lakhs? thing that makes these sneakers so expensive is the legacy of Air Jordan and but behind it are many years of hard work, This is the beginning of the story of Air Jordan. basketball players of that time like Larry Bird, Magic used to wear signature shoes of these two brands.
In a way, the meaning of signature shoes in basketball is to make that player its during the game, that player wears shoes of the same brand basketball has been popular in America since the beginning. every company manufacturing sports shoes biggest legend of basketball history, Michael Jordan also Till then he Sunny Bakro, who used to work in marketing for Nike at that time. Sunny introduced Jordan to Jordan was going to be the next star of this game. Now in 1984, when Jordan got selected in NBA, wanted to give his Nike contract to Jordan only, Jordan was not a big player at that time to work with Jordan but still Jordan had yet to be convinced.
like most of the youngsters of that time, Michael Jordan was also a fan of A. D. Das, he should get the first contract of his career from Dad Das only, but Adi Das had given a contract to his founder a few years ago. due to which the company was going through a bad phase at that time and top management of this company wanted to deal with a player who was taller than Michael Jordan, serious offer to Jordan.
Jordan had another option, Converse he had used Converse shoes throughout his career. Now Converse made an offer to Jordan but Jordan wanted Converse to be his shoe. create a completely new range of shoes as well as evolve them in the design and innovation of shoes, but Convert was already working with star players like Larry Bird and Magic Johnson, so they did not give so much attention to a new player like Jordan. The result could have been that Jordan During all this, Jordan was being approached again and again by Nike, ignoring them because Jordan had at best thing about this offer to Jordan was could keep evolving in the design and innovation of these shoes, because Nike was taking a huge risk on Jordan, within his 3 years in the NBA, Jordan should be in one of these three maintain a game average of 20 points in the NBA season and if Jordan is unable to achieve was on Michael Jordan and work on making shoes was started with these conditions.
Also, this new lineup of shoes got the name Air Jordan Air because Nike uses air in the sole of its shoes. fill the shoes by compressing them due to which it felt quite light named Air Jordan and it was completely different from other basketball shoes of that time all basketball shoes were completely white, but the Air Jordan One was Nike’s But it also got the attention of the NBA authority where they banned the Air Jordan 1.
